Pitch first draft

Exploratory work

Some Ideas

Casting
 My characters need to be correct for the genre and to fill the description of the villain and victim
The Villain needs to be tall and preferable male and of a medium size build. This will dominate the victim through the different sizes.
The victim need to be slightly petite, this will highlight the innocence of the character to create vulnerability and the audience to feel emotion for this character.

The location
The main focus of my location is in a house as this is the main aspect of my storyline.
other locations may include;
Garden
College

Props
Props will help me to construct the narrative and create the genre i will need;
A cloak
Fake blood
Ties
Boxes


Lighting
My lighting will mainly be low key lighting as this refers to the genre of the film trailer, however in the equilibrium of my trailer which is at the beginning there might will mainly be high key lighting which will reflect the victims everyday normal life and then gradually get darker as the mood and atmosphere changes and then the lighting will reflect that.
Black and white composition may be used withing my editing process also.

Sound
I will need light sounding in the equilibrium of my trailer to highlight that everything is currently normal and stable, however  the sound will need to quickly change when we see the villain to become more deep within the sound diegesis. I will also need;
Screams
Bangs

My storyboard ideas

These are basic ideas for my film trailer, as this is the first storyboard i have produced these are ideas that i have gathered of shots and clips for my film trailer.

The Treatment

Genre

The genre for my proposed film trailer is horror. I decided to choose this particular genre because, through my findings during my audience research this one proved to be the most popular with my target audience. Also from my own experience with films, this genre has always been my favourite, because of the way the film makes you feel, and also the narrative of horror films is well constructed and generally the plot is tense.

Duration of the film trailer

The duration of my film trailer will be up to one minute long, I feel this would be enough time in order to get what I want my audience to be able to see, by also not giving to much away about the entire film.

Production Dates

My production Date will approximately commence in the beginning week of January 2012 and the last week of February 2012. However these dates are to be confirmed.

Format/ Medium

My format will be a poster. This will advertise my film in the best way in order for my audience to be able to see the advertising in the most obvious place. I would place these in places that my target audience will see them. I will also be creating a website; I feel this will be the stronger way of advertising, because of the age of my target audience they are surrounded by internet and social networking.

Target audience

When I constructed my audience research, one of my research methods was to hand out questionnaires, by doing this one of the findings I could get form this was to see what age the audience was who answered they preferred the horror genre. The average age was 17 to 22 year olds both male and female. The legal age to watch the majority of horror films is 15 or 18 so I think my target audience is appropriate for this genre. This is also the age group that I myself am in, and I know that a lot of my friends would enjoy seeing a horror film as part of a group at a similar age, in either the cinema or at home. This is also a popular age to socialize at which make targeting this audience easier, also for this genre and the age of the target audience it would fit into the market easier.

Target market

The age of my target audience is 17 to 22, at this age the majority are using the internet a lot, either in their phones or at home. The internet almost surrounds this age group. Also the television is another form of media that this age group will use. There for I will broadcast my film trailer through 30 second hotspots on the television and also advertise my trailer on the internet, by using my poster that I will later create.

In order to be able to produce my film I will need:

•         Storyboards- This will allow me to follow my script in the proposed order, and it will help me to be more organised when making the film, and therefore the production will go smoothly.

•         Camera- This will allow me to be able to film my script and then further it will allow me to upload to a computer to edit it.

•         Tripod- This equipment allows me to film steadily, and be able to pan and tilt the camera, without an unsteady lens.

•         Props- I will be using a few props to make my film look realistic.

•         I-movie- I will be using this the edit my film trailer

•         Photoshop- I will need to use this in order to create my poster to advertise my film.

•         Boom Microphone- This will allow me to add sound to the trailer.

•         Moon fruit- This will allow me to create my website to advertise the film.

In order to film my trailer I will have a production budget the cost of the following resources I will need to include in the production are;

•         Actors- £150  each per day

•         Camera- £ 75 per day

•         Tripod- £8 per day

•         Dolly- £95 per day

•         Location- £60

•         Wardrobe- £70 each per day

•         Sound engineers- £85 each per day

•         Operators- £90 each per day

•         Lighting- £35 per day

•         Props- £25

•         Costume- £70

•         Boom microphone- £25 per day

•         Editing programme- Free 7 days then £15

•         Production of poster- Free 28 day trial then £20
 Total production cost is £3560

My Logo

This is the design for my logo for my business. My business is called 'A Target' so I thought this design would be the most appropriate.  

Research Schedule 'The Pitch'

Date	Task	Reason	Target date
4th November	Describe my proposed product and describe my target audience and how the ideas will fit into the market. Make a list of resources the costs and the time scale of the production	To find out how my proposed idea for my trailer will fit into the market with my target audience. To make sure that by doing my lists of costs I will not miss anything out. Also so I can plan how I will schedule my time when producing the trailer.	18th November
18th November	Exploratory work, storyboard and casting ideas	This will allow me to develop my ideas and will help me too find out more about how my film trailer will be made.	2nd December
2nd December	Exploratory shots and the ideas for my script	I will be able to explore with my shot types and this will allow me to know what shot types work and what don’t. I can gather editing techniques together that I want to use in my trailer, I can also explore ideas I want to be in my script and see if they will work.	9th December
9th December	Gather all my findings from this research and format it all into PowerPoint to be able to pitch my product idea	Include my graphs from my target audience research, and present these finding to demonstrate my target audience and proposed ideas. Demonstrate the financial and logistical viability of the proposal. Also include the social scale. I will demonstrate how the research has influenced my creative decisions.	16th December

Focus Group

By constructing a focus group, I can segment my target audience into a smaller group, this will allow me to get a better understanding of what my target audience like and dislike about different horror film trailers. I also showed my focus group a poster that advertises the film too. I showed my focus group one horror trailer. And asked them questions about it mainly of what they like and dislike about the trailer.

The film trailer that I decided to show to my target audience was ‘Them’ released in 2006; its genre is horror and is an American film. I showed my group the whole trailer and asked them to tell me what they like and dislike, how they felt at different points and what the overall affect was on them.

 

Questionnaire analysis

Flim Genre Research

Film Questionnaire

Research Schedule

Date	Task	Reason	Target time
9th	Research genre	Look at existing trailers in all genres and select the genre of desire, and find out the target audience of that genre.	16th
16th	Devise a questionnaire	To find out what my target audience are looking for in a teaser film	23rd
23rd	Summarise questionnaire	Conclude what my target audience desired.	27th
27th	Secondary research. Research other film campaigns	To see how successful other film campaigns have been.	7th