By constructing a focus group, I can segment my target audience into a smaller group, this will allow me to get a better understanding of what my target audience like and dislike about different horror film trailers. I also showed my focus group a poster that advertises the film too. I showed my focus group one horror trailer. And asked them questions about it mainly of what they like and dislike about the trailer.
The film trailer that I decided to show to my target audience was ‘Them’ released in 2006; its genre is horror and is an American film. I showed my group the whole trailer and asked them to tell me what they like and dislike, how they felt at different points and what the overall affect was on them.
