Evaluation part 2

How effective is the combination of my main product and ancillary texts ?

My ancillary texts that i have created is a website and a poster. I feel that these are the most appropriate ways of advertising within my campaign. My target audience is aged between 17-22  and during my primary and secondary research i asked the question "how would you prefer the trailer to be advertising?" the feedback i got given was that they would prefer to see it formatted in website form a the majority of the time they spend using the Internet and like to use interactive sites. The poster can be seen everywhere, and will be a good way of adverting the film. If i was producing the film for real, i would place the poster on places that would attract my target audience; for example on buses, as many people aged in this category use public transport. Also on billboards, so people would clearly see the advertisement.

I am happy with my finished product and i believe that it fits on with my other ancillary texts due to having used the same typography and images throughout.

I showed my website to my focus group where they gave me feedback on what they liked and disliked.

I initially encountered a few problems when starting up my website page, i found that at times when i logged on to edit the page images and headings were missing meaning i had to upload these again, this happened a couple of times, meaning i was behind with my target. Having overcome these issues i am pleased with the outcome. The typography i have used is the same as my poster and trailer. Also the background image is the same of that i have used on my poster.

The general feedback from the trailer itself can be referred to in evaluation part 2. I feel that the combination of my main product and my ancillary, are effective when used together as they all relate to one another due to the typography that i have used, along with the images and the different rhetorical questions that i have asked my audience.